‘Fightback’ by Felix Staeritz & Simon Torrance
Thoroughly enjoyed Felix Staeritz (FoundersLane) & Simon Torrance‘s new book – “Fightback : How to win in the digital economy with platforms, ventures and entrepreneurs“.
Fightback presents some brilliant case studies from the author’s work with Pfizer, Bertelsmann SE & Co. KGaA, TRUMPF, GE Digital, Klöckner & Co SE, EnBW Energie Baden-Württemberg AG, Vattenfall. It also emphasizes, through the frameworks such as the Entrepreneurial Co-Creation (ECC) model, on the urgency with which the traditional organizations need to respond to the threats unleashed upon them by fast, innovative & disruptive technological advances and transform their business models by giving a fightback.
We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.
Bill Gates